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Powercept Team

Colin Davidson

Founder & Director of PowerCept Middle East LLC

Colin has worked in the UAE since 1994 and has 26 years’ experience in the UAE and ME regional civil engineering industry. He was General Manager for a UAE based privately owned construction trading firm and has conceived, implemented and managed strategic programs to gain competitive and business advantage through the introduction of disruptive technologies, regional expansion and product diversification. He has extensive knowledge of direct sales, distribution and channel management, company set-up, sponsorship and JV formation.


Colin was educated both in the UAE and in the UK, graduating from Imperial College with a BSc in Physics. He has a strong track record of successful multicultural engagement and believes that people, innovation and empowerment are the foundations for successful and enduring businesses.

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